The Biggest Tubes on YouTube

By The Wall Street Journal on Sep 22, 2011

comScore Inc. has released a list of the most visited channels on Google and YouTube.

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How web entrepreneurs made money, thanks to Google

By The Economics Times on Sep 18, 2011

An old hand from the music industry, Merchant was in music marketing with HMV and Times Music for some time. In 2007, he joined promoter Shripal Morakhia who exited out of ShareKhan in 2007, to launch a service for digital downloads. The licensing hassles stopped the idea from taking off.

Then they decided to create entertainment content for mobile phones, but were few years too early. In December 2007, the same set of animators designed web content and desimad.com was launched. But Merchant and his men were still struggling with the numbers and thus getting the advertiser interested. In 2008, Desimad started uploading on YouTube. Within 7-8 months, YouTube started paying up and as soon as the YPP started we got regular cheques within 45 days from them, very encouraging for a start-up, and now we are one of the leading partners with the YPP he says. YPP is Google's way of sharing advertising revenue with its most popular and successful video creators. Once in the YPP, ads start appearing overlaid or next to their videos. The content developer gets 68% share of the revenue while Google pockets 32%.

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YouTube announces Partner Program in India

By India Infoline News Service on Sep 13, 2011

The program is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online.
YouTube has announced the launch of YouTube Partner Program in India, which will enable all original video content creators to become a content partner with YouTube and monetize their work on YouTube through advertising.
Hitendra Merchant, Founder and CEO of Yoboho New Media, said, “Every creator requires an audience, and the YouTube Partner program not only ensured that we had a huge number of viewers but also ensured that we get rewarded well over a period of time, which really took us by surprise. We are constantly trying our best to understand the YouTube Broadcast platform.  The partner program inspired us to first understand and respect the medium, create relevant channels and videos, increase our production, supply more videos to the new as well as the old channels, create more employment to video creators and reward them.  The YouTube Partner program over a period of time has helped us grow and move towards becoming a profitable organization.”

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YouTube launches Partner Program in India

YouTube officially launched its YouTube Partner Program in India yesterday. It's a means by which original video content creators can become content creators with YouTube and monetise their videos through advertising. Once a video creator has been accepted to the Partner Program, ads start appearing overlaid or next to the videos. Youtube then splits the revenue generated by those ads with the partner, with the majority of the share going to the partner.
David Macdonald, head of YouTube content operations, Asia Pacific, said, "YouTube has been a great platform for Indian content as demonstrated by the successes of Indian Premier League and our Bollywood studio partners. Today we are opening up that very same platform to all media companies and original video content creators to help them monetise their content on the YouTube platform." Hitendra Merchant, founder and chief executive officer of Yoboho New Media, the producers of the channel Desimad, said, "We are constantly trying our best to understand the YouTube broadcast platform. The partner program inspired us to first understand and respect the medium, create relevant channels and videos, increase our production, supply more videos to the new as well as the old channels, create more employment to video creators and reward them."

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